Pre xx dana sam pisala o odličnoj prezentaciji Marte Kagan o društvenim mrežama i e-marketingu putem društvenih mreža.
Marta je postavila novu prezentaciju o društvenim mrežama i kako stoje stvari posle godinu dana.
Naravno pretpostavljate NIŠTA NIJE ISTO.

“ Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik, Analytics Evangelist, Google

Ključne rečenice i zaključci iz prezentacije su:

WHY THE F**K SHOULD I CARE one year later* ?
#1 BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
#2 BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS
#3 BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL
#4 BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME
#5 BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS
#6 BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS.

# some statistics for social media web site:
- wikipedia 2008 had 4.000.000 articles now 13.000.000
- youtube 100.000.000. videos viewed per day
- 1382 % the monthly grown rate of twitter users from january to february 2009
# 93% of social media users believe a company should have a presence in social media

YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE.

Presentacija koju treba videti/pročitati!!
Ključne rečenice i zaključci iz prezentacije su:

• social media is people having conversations online
• social networking sites are officially more popular than porn sites
• some statistics for social media web site:
  - wikipedia almost 4.000.000 articles
  - youtube more than 100.000.000. videos
  - more than 200.000.000 blogs
• 73% of active online users have read a blog
• 39% subscribe to an RSS feedž
• 57% have joined a social network etc.
• only 14% of people trust advertisement but 78% of people trust the recommendations of other consumers

“It`s about conversations, and the best communicators start as the best listeners.”
Brian Solis, Social Media Manifesto