March 21st, 2010 | Sandra Jakovljević

If you need some answer in the field of  SEO, for me this is a good video material for that topic.

This video will give some answer on 10 subject:

Introduction to seo

What can SEO do for my business

Developing an SEO strategy

Keyword research

Publishing great content

Site structure

Linking and networking

Search Engine Marketing

Finding an SEO firm

Future trends in SEO

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October 8th, 2009 | Sandra Jakovljević
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October 26th, 2008 | Sandra Jakovljević

Some web designers has mysterious power that overlooked the text and advertisements on Web pages, and look directly into the structure of your design.
Paul Armstrong’s project Web Without Words began as a simple sketch CNN, but is now a real experiment. Every week you will see another popular and known website without words and images.

web-without-words.jpg

You can even log on to your Web site to be considered in the Web Without Words experiment.
So try and enjoy!!

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September 13th, 2008 | Sandra Jakovljević

Internet range is a range greater than any regular commercials. The concept of “global village” has led to the understanding that the network does not exist classic market segments. And no longer exists “time” when you buy, when the market remains only the question of how to win in the market. E-marketing is based on the concept of added value, where the competitors are struggling to provide as many benefits and additional value of their customers. So if you won`t to win in e-marketing, my opinion is that you must build 7C e-marketing.
7C is:
1. Content
2. Construction
3. Community
4. Contract
5. Concentration
6. Convergence
7. Commerce

Content: refers to whatever appears on the website itself and on hot linked websites. If chosen appropriately, it can increase both the rates at which browsers are converted into buyers and their transactions.
Construction: the promises made by e-marketers are not unique to the Internet, but the medium’s interactive capabilities make it easier for them to deliver on their promises quickly, reliably, and rewardingly.
Community: through site-to-user and user-to-user forms of interactivity (such as chat rooms), e-marketers can develop a core of dedicated customers who become avid marketers of the site too.
Contract: the e-marketers first goal is to communicate a core promise for a truly distinctive value proposition appealing to the target customers. So, make core value.
Concentration: targeting through online behavioral profiling. Advertisers have known for some time that behavioral targeting is vastly superior to simple demographic targeting. Knowledge of a consumer’s past purchases interests, likes/dislikes, and behavior in general allows an advertiser to target an advertisement much more effectively.
Convergence: the Internet will become more ubiquitous and wireless; televisions will become more interactive; video/data/voice appliances will converge; brand advertising and direct marketing practices will integrate; domestic brands, commerce and marketing will become even more global; and big marketing spenders will spend more money online. Many companies that are well positioned today will need to continue to evolve to take advantage of the opportunities. The success of Internet advertising companies will largely be driven by how they maneuver among the coming developments.
Commerce: the last emerging fundamental of e-marketing is commerce, whether it includes offering goods and services directly, or
marketing those of another company for a fee, thus helping to cover the fixed costs of site operations and to offset customer acquisition
costs.
So, my point is that you must choice marketing strategy and do everything you must to do.

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September 11th, 2008 | Sandra Jakovljević

Plug-in is a group of php functions that can extend the functionality present in a standard WordPress weblog. A plug-in is a .php file that can be uploaded to the “wp-content/plug-ins” directory on your server, where you have installed WordPress. Once you have uploaded the plug-in file, you should be able to “turn it on” or enable it from the “Plug-ins” page in the administration interface of your weblog. There are vast numbers of open source plug-ins available. You may have to try several plug-ins before you find the one that works for you. Generally, adding a plug-in to your blog after it is set up and running isn’t a problem, but sometimes you can run into issues. I suggest researching what you want your blog to do and finding the right plug-ins to make it happen. Take a look at wordpress Plugins SEO.
Step by step what you must to do for your wordpress seo or what is good to do!!
1. SEO Title Tag 2.3.0 click seo-title-tag232.zip
Title tags are arguably the most important of the on-page factors for search engine optimization (”SEO”). It allows you to give each post its own unique
title tag – one that is uncoupled from the title of the post. This enables you to write a title tag that’s good for the Search Engines while keeping a post title that will appeal to humans. Title Tag makes is dead-easy to optimize the title tags across your WordPress-powered blog or website. Not just your posts, not just your home page, but any and every title tag on your site!
2. Ultimate Tag Warrior click utwfin-1wp2.zip
This plug-in creates a tag cloud for your blog by enabling you to group posts together based on “tags” you include when you write your posts. Tag clouds help your SEO by creating internal links to relevant pages using good keywords.
3. Add-Meta-Tags click add-meta-tags-16.zip
This plugin adds XHTML META tags to your WordPress blog. The addition of the META tags is fully automatic , but it also includes all those features a SEO-concerned publisher would need in order to have total control over those meta tags. This add-on makes it easy for you to add meta keywords and meta descriptions to each post and page on your blog.
4. Follow URL click
By default, every link placed within the WordPress comments section is automatically no-followed. Although this makes it much easier to control spam comments, it also discourages legitimate comments on your blog. Allowing those who share good information to gain a link from your blog encourages more good comments and will likely attract links to your site.
5. WP Plugin: Contextual Related Posts click related_01.zip
This plug-in will display five contextually related post titles at the end of your post. It shows readers where they can find more information about the topic they’re already reading about. This can prompt your visitors to spend more time on your site, viewing more pages.

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August 13th, 2008 | Sandra Jakovljević

Visual thinking is how we use our eyes to look at a problem, see patterns and opportunities,
imagine ways to manipulate those patterns to our advantage, and show those insights to others.
A great example of using Visual Thinking are:
visual-thinking.jpg visual-thinking_workflow.jpg

 

 

 

The illustrates is:

alltop_google2.gif

alltop_google11.gif

 

 

 

 

 

Guy Kawasaki has a smart momma, and that is The Art of Visual Thinking.

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August 4th, 2008 | Sandra Jakovljević

Inbound Marketing Summit 2008 September 8, 2008; Cambridge, MA
The Inbound Marketing Summit is designed for Marketing Professionals and Company Executives looking to learn effective marketing techniques and strategies to grow their business. The Inbound Marketing Summit brings together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business.
Inbound Marketing Summit 2008 Speakers are Seth Godin, David Meerman Scott, Amy Bermar & Corinne Federici, Brent Leary, Brian Halligan, Chris Brogan, Christopher S. Penn, David Reske, Greg Verdino, Mark Klein, Mike Volpe, Paul Roetzer, Peter Corbett.
You can register HERE
or if you have any question contact is here.

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August 4th, 2008 | Sandra Jakovljević

Marissa Mayer, Vice President of Search Products and User Experience at Google shares lessons learned about fostering creative ideas and innovation based on her experience developing highly successful Web applications at Google.

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June 6th, 2008 | Sandra Jakovljević

Innovation Exchange lets you solve exciting business challenges from global companies, and be well compensated.
Become an Innovation Exchange community member if you’re motivated by:
- The intellectual and creative challenge of solving tough business problems
- Recognition from peers, and the management of leading companies
- Expanding your network of valuable business contacts
- Earning significant financial compensation.
Way of functioning
how_ix_works_web.jpg
You are interested Sign up today!

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SEO

May 17th, 2008 | Sandra Jakovljević

When you started to deal ppc campaigns. The basic is to be targeting issues of optimization sites by search engines. Optimization map towards the demands search engines (SEO – Search Engine Optimization) represents the implementation of techniques and tactics that make posibile better positioning of your Web site in search results on search engines.

Essence is:
optimization is done, that primarily for keyword. Keyword, which means that for a bit different keyword describing the activities of the company, its products and services, and have more than 80 percent visit on site who came to him through search engines. If your site is not visible enough to search engines, thus losing possibility that you simply found your potential customers who search through search engines service or product that you have. Therefore, according to the first optimization keyword. But optimization does not mean just that. In fact, is certainly important to know keyword, but also is vital and optimization work in the construction tehnical website. I think the html, structure map, etc. Optimize according to the structure and all sides of your web site. And do not forget link value. That is the appreciable value. And more and more again so favorable for start exists precisely here

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