September 13th, 2008 | Sandra Jakovljević

Internet range is a range greater than any regular commercials. The concept of “global village” has led to the understanding that the network does not exist classic market segments. And no longer exists “time” when you buy, when the market remains only the question of how to win in the market. E-marketing is based on the concept of added value, where the competitors are struggling to provide as many benefits and additional value of their customers. So if you won`t to win in e-marketing, my opinion is that you must build 7C e-marketing.
7C is:
1. Content
2. Construction
3. Community
4. Contract
5. Concentration
6. Convergence
7. Commerce

Content: refers to whatever appears on the website itself and on hot linked websites. If chosen appropriately, it can increase both the rates at which browsers are converted into buyers and their transactions.
Construction: the promises made by e-marketers are not unique to the Internet, but the medium’s interactive capabilities make it easier for them to deliver on their promises quickly, reliably, and rewardingly.
Community: through site-to-user and user-to-user forms of interactivity (such as chat rooms), e-marketers can develop a core of dedicated customers who become avid marketers of the site too.
Contract: the e-marketers first goal is to communicate a core promise for a truly distinctive value proposition appealing to the target customers. So, make core value.
Concentration: targeting through online behavioral profiling. Advertisers have known for some time that behavioral targeting is vastly superior to simple demographic targeting. Knowledge of a consumer’s past purchases interests, likes/dislikes, and behavior in general allows an advertiser to target an advertisement much more effectively.
Convergence: the Internet will become more ubiquitous and wireless; televisions will become more interactive; video/data/voice appliances will converge; brand advertising and direct marketing practices will integrate; domestic brands, commerce and marketing will become even more global; and big marketing spenders will spend more money online. Many companies that are well positioned today will need to continue to evolve to take advantage of the opportunities. The success of Internet advertising companies will largely be driven by how they maneuver among the coming developments.
Commerce: the last emerging fundamental of e-marketing is commerce, whether it includes offering goods and services directly, or
marketing those of another company for a fee, thus helping to cover the fixed costs of site operations and to offset customer acquisition
costs.
So, my point is that you must choice marketing strategy and do everything you must to do.

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September 11th, 2008 | Sandra Jakovljević

Plug-in is a group of php functions that can extend the functionality present in a standard WordPress weblog. A plug-in is a .php file that can be uploaded to the “wp-content/plug-ins” directory on your server, where you have installed WordPress. Once you have uploaded the plug-in file, you should be able to “turn it on” or enable it from the “Plug-ins” page in the administration interface of your weblog. There are vast numbers of open source plug-ins available. You may have to try several plug-ins before you find the one that works for you. Generally, adding a plug-in to your blog after it is set up and running isn’t a problem, but sometimes you can run into issues. I suggest researching what you want your blog to do and finding the right plug-ins to make it happen. Take a look at wordpress Plugins SEO.
Step by step what you must to do for your wordpress seo or what is good to do!!
1. SEO Title Tag 2.3.0 click seo-title-tag232.zip
Title tags are arguably the most important of the on-page factors for search engine optimization (”SEO”). It allows you to give each post its own unique
title tag – one that is uncoupled from the title of the post. This enables you to write a title tag that’s good for the Search Engines while keeping a post title that will appeal to humans. Title Tag makes is dead-easy to optimize the title tags across your WordPress-powered blog or website. Not just your posts, not just your home page, but any and every title tag on your site!
2. Ultimate Tag Warrior click utwfin-1wp2.zip
This plug-in creates a tag cloud for your blog by enabling you to group posts together based on “tags” you include when you write your posts. Tag clouds help your SEO by creating internal links to relevant pages using good keywords.
3. Add-Meta-Tags click add-meta-tags-16.zip
This plugin adds XHTML META tags to your WordPress blog. The addition of the META tags is fully automatic , but it also includes all those features a SEO-concerned publisher would need in order to have total control over those meta tags. This add-on makes it easy for you to add meta keywords and meta descriptions to each post and page on your blog.
4. Follow URL click
By default, every link placed within the WordPress comments section is automatically no-followed. Although this makes it much easier to control spam comments, it also discourages legitimate comments on your blog. Allowing those who share good information to gain a link from your blog encourages more good comments and will likely attract links to your site.
5. WP Plugin: Contextual Related Posts click related_01.zip
This plug-in will display five contextually related post titles at the end of your post. It shows readers where they can find more information about the topic they’re already reading about. This can prompt your visitors to spend more time on your site, viewing more pages.

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