Sandra Jakovljevic » E-marketing http://sandrajakovljevic.com/eblog E-business, E-marketing, SMS Marketing, Biznis plan, Preduzetnistvo, Inovacije, Koucing, Web dizajn Wed, 11 Jan 2012 10:59:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 E-marketing added value and 7C of e-marketing http://sandrajakovljevic.com/eblog/e-marketing/e-marketing-added-value-and-7c-of-e-marketing/ http://sandrajakovljevic.com/eblog/e-marketing/e-marketing-added-value-and-7c-of-e-marketing/#comments Sat, 13 Sep 2008 15:23:52 +0000 Sandra Jakovljević http://sandrajakovljevic.com/eblog/?p=67

Slični tekstovi:

  1. SEO
  2. Internet Marketing brought to you by hubspot!!
  3. Touch screen!! New Internet Marketing
]]> Internet range is a range greater than any regular commercials. The concept of “global village” has led to the understanding that the network does not exist classic market segments. And no longer exists “time” when you buy, when the market remains only the question of how to win in the market. E-marketing is based on the concept of added value, where the competitors are struggling to provide as many benefits and additional value of their customers. So if you won`t to win in e-marketing, my opinion is that you must build 7C e-marketing.
7C is:
1. Content
2. Construction
3. Community
4. Contract
5. Concentration
6. Convergence
7. Commerce
Content: refers to whatever appears on the website itself and on hot linked websites. If chosen appropriately, it can increase both the rates at which browsers are converted into buyers and their transactions.
Construction: the promises made by e-marketers are not unique to the Internet, but the medium’s interactive capabilities make it easier for them to deliver on their promises quickly, reliably, and rewardingly.
Community: through site-to-user and user-to-user forms of interactivity (such as chat rooms), e-marketers can develop a core of dedicated customers who become avid marketers of the site too.
Contract: the e-marketers first goal is to communicate a core promise for a truly distinctive value proposition appealing to the target customers. So, make core value.
Concentration: targeting through online behavioral profiling. Advertisers have known for some time that behavioral targeting is vastly superior to simple demographic targeting. Knowledge of a consumer’s past purchases interests, likes/dislikes, and behavior in general allows an advertiser to target an advertisement much more effectively.
Convergence: the Internet will become more ubiquitous and wireless; televisions will become more interactive; video/data/voice appliances will converge; brand advertising and direct marketing practices will integrate; domestic brands, commerce and marketing will become even more global; and big marketing spenders will spend more money online. Many companies that are well positioned today will need to continue to evolve to take advantage of the opportunities. The success of Internet advertising companies will largely be driven by how they maneuver among the coming developments.
Commerce: the last emerging fundamental of e-marketing is commerce, whether it includes offering goods and services directly, or
marketing those of another company for a fee, thus helping to cover the fixed costs of site operations and to offset customer acquisition
costs.
So, my point is that you must choice marketing strategy and do everything you must to do.

]]> http://sandrajakovljevic.com/eblog/e-marketing/e-marketing-added-value-and-7c-of-e-marketing/feed/ 3 Inbound Marketing Summit 2008 http://sandrajakovljevic.com/eblog/e-marketing/inbound-marketing-summit-2008/ http://sandrajakovljevic.com/eblog/e-marketing/inbound-marketing-summit-2008/#comments Mon, 04 Aug 2008 12:21:10 +0000 Sandra Jakovljević http://sandrajakovljevic.com/eblog/?p=52

Slični tekstovi:

  1. Internet Marketing brought to you by hubspot!!
  2. Mobile marketing, the state of things in the world 2008
  3. SMS Marketing
]]> Inbound Marketing Summit 2008 September 8, 2008; Cambridge, MA
The Inbound Marketing Summit is designed for Marketing Professionals and Company Executives looking to learn effective marketing techniques and strategies to grow their business. The Inbound Marketing Summit brings together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business.
Inbound Marketing Summit 2008 Speakers are Seth Godin, David Meerman Scott, Amy Bermar & Corinne Federici, Brent Leary, Brian Halligan, Chris Brogan, Christopher S. Penn, David Reske, Greg Verdino, Mark Klein, Mike Volpe, Paul Roetzer, Peter Corbett.
You can register HERE
or if you have any question contact is here.

]]> http://sandrajakovljevic.com/eblog/e-marketing/inbound-marketing-summit-2008/feed/ 0 SEO http://sandrajakovljevic.com/eblog/e-marketing/seo/ http://sandrajakovljevic.com/eblog/e-marketing/seo/#comments Sat, 17 May 2008 20:29:28 +0000 Sandra Jakovljević http://sandrajakovljevic.com/eblog/?p=47

Slični tekstovi:

  1. Search Engine Advertising, PPC
  2. A little about Advertising
  3. What is pay per click- PPC?
]]> When you started to deal ppc campaigns. The basic is to be targeting issues of optimization sites by search engines. Optimization map towards the demands search engines (SEO – Search Engine Optimization) represents the implementation of techniques and tactics that make posibile better positioning of your Web site in search results on search engines.

Essence is:
optimization is done, that primarily for keyword. Keyword, which means that for a bit different keyword describing the activities of the company, its products and services, and have more than 80 percent visit on site who came to him through search engines. If your site is not visible enough to search engines, thus losing possibility that you simply found your potential customers who search through search engines service or product that you have. Therefore, according to the first optimization keyword. But optimization does not mean just that. In fact, is certainly important to know keyword, but also is vital and optimization work in the construction tehnical website. I think the html, structure map, etc. Optimize according to the structure and all sides of your web site. And do not forget link value. That is the appreciable value. And more and more again so favorable for start exists precisely here

]]> http://sandrajakovljevic.com/eblog/e-marketing/seo/feed/ 0 Search Engine Advertising, PPC http://sandrajakovljevic.com/eblog/e-marketing/search-engine-advertising-ppc/ http://sandrajakovljevic.com/eblog/e-marketing/search-engine-advertising-ppc/#comments Wed, 14 May 2008 06:50:36 +0000 Sandra Jakovljević http://sandrajakovljevic.com/eblog/?p=46

Slični tekstovi:

  1. What is pay per click- PPC?
  2. SEO
  3. The Small Business Marketing Search Engine by google
]]> Once you become a network marketing business owner, you will find yourself in the same situation as others on the Internet – know the ronde. It will not be whatever the importance of your site looks, or how great your product or service is if nobody knows your already site. The main ways to obtain a high volume of traffic to your site is taking advantage of search engine advertising, both through pay-per-click, search results and search results. One of the many ways network marketing professionals have found success in advertising on search engines using pay-per-click advertising. Pay-per-click advertising implies third your ad on their site for you in return to pay a predetermined amount each time a visitor to their site clicks on your annonce. Les programs most commonly used for this type of targeted advertising are Google Adwords, and Yahoo Overture.
The main advantage of pay-per-click advertising is very targeted, you can generate trafic. You set up an advertising campaign, you specify the keywords you want to use for this or that ad, thus ensuring traffic or clicks are really looking for what you have to offer. The process also requires you to specify the amount you’re willing to pay for each keyword you choose to apply to your campaign publicity. Of course, the closer you are to create your advertising campaign and use appropriate keywords, the better the results. On the decline, pay-per-click advertising is widely used as a method of advertising, which increases the competitiveness of the tender. The quality of search terms by words. The finaly result is more and more high by clic. You should have a good idea of converting your site provides percentages to be able to determine how much you can afford to pay, while leaving you with a profit. Another method of advertising for your business using the network marketing power and reach of search engines through the results of research. The search results is natural when information on your website that appears in the results search engines in unpaid or natural section of search results. The only way to get listed in the natural results of search engines if your site is found by the search engine to be quite relevant to the keywords used for research. It is a collection of scientific techniques underlying tend optimizing your website to achieve high natural engine results research. The technical term for this search engine is called optimization, or SEO.
One way to create a high ranking search results natural site is to design your site around the information sought by engines research. It was once a time when having enough keywords in meta tags would attract their attention, but the number of connections to Web sites with false information search engine led to the formation of their developers to look for spiders only good information. Maintes occasions in the past, a search would turn up Web sites unconnected with information based on keywords alone. Today’s spiders also search for titles of Web pages that refer to the terms of research and the quality of information on the terms of research. The web pages must have quality text that provides information for which the person is research, and not only on the index page. META tags, and the quality of textual information must appear on each page of your site where you want to search spiders to look. Get your site noticed by potential clients when they conduct an Internet search for keywords that apply to your website is the key to generate a high volume of traffic market. The time you can find a way to accomplish that, you’ll be well on your way to success.

]]> http://sandrajakovljevic.com/eblog/e-marketing/search-engine-advertising-ppc/feed/ 1 What is pay per click- PPC? http://sandrajakovljevic.com/eblog/e-marketing/what-is-pay-per-click-ppc/ http://sandrajakovljevic.com/eblog/e-marketing/what-is-pay-per-click-ppc/#comments Sat, 10 May 2008 13:25:57 +0000 Sandra Jakovljević http://sandrajakovljevic.com/eblog/?p=45

Slični tekstovi:

  1. Search Engine Advertising, PPC
  2. SMS Marketing
  3. E-marketing added value and 7C of e-marketing
]]> How begins to do a little more ppc campaign here is a review akin to what is ppc!!
First, it is a services and advertising related to search engine, you’ve probably already noticed pay ads on Google, Msn Yahoo or on the right side or at the very top of the other before the results. There is a possibility of tenure for those keywords that appear on them, your commercials and the way it works says the name alone, pay-per-click. If no one clicks on an ad, do not pay anything. These services have a very advanced statistics and the conduct of your advertising campaigns and thus can adjust your budget in exactly. Pay per click or PPC advertising is very popular and high quality modes of advertising on the Internet if you understand the optimization of web pages, probably the contrary fling their money in vain, or spend more than you should. Also, in many cases you are worth more traditional service optimization than PPC.
What most do? Most of the webmaster or owner of the domain starts in this way advertising without any previous experience and in most cases without additional information. Most often do the following, open an account and try with a couple of key words that you think that one of them had used. In most cases, and see where the competition occurs and occupy and these words and to pay a month or two and after that time not a benefit too. Why? Because we do not have a goal advertising! What is the goal of any advertising?
How do you know which keywords will benefit? Do you know how and what specifically looking for visitors who need your services?
How do you know that you know what a competitor does, you may also do not know what is working and you? But now be asking how you will know that there are benefits or not! How do I know you have not used? The goal of each and PPC advertising is not that someone interesting for your products and services, but to buy them. Why would you paid and you spend your money on keywords that does not bring real customers? To know which keywords will benefit you need a little test, and analyze what is most important to have something, software or statistics, which will be able to track the effectiveness of their marketing campaigns. If you do not have to follow, thus the effectiveness of your campaign, spend their money in vain.
The goal of PPC advertising is a conversation. Find keywords, which is for less money as possible, from which visitors will be in the larger percentage of what to buy something from you. What would you have done that, testing and analysis the effectiveness of your marketing campaign the various tools that can measure, usually a very good statistics or specialized software.

]]> http://sandrajakovljevic.com/eblog/e-marketing/what-is-pay-per-click-ppc/feed/ 1 Top of my e-marketing Blogs http://sandrajakovljevic.com/eblog/e-marketing/top-of-my-e-marketing-blogs/ http://sandrajakovljevic.com/eblog/e-marketing/top-of-my-e-marketing-blogs/#comments Thu, 17 Apr 2008 17:23:13 +0000 Sandra Jakovljević http://sandrajakovljevic.com/eblog/?p=42

Slični tekstovi:

  1. Google Page Rank
  2. Internet Marketing brought to you by hubspot!!
  3. Touch screen!! New Internet Marketing
]]> Today I read one great post, about Internet Marketing Blogs You Should Be Reading. I found some new blogs for me, and put in my netvibes. I don`t have time to write a lot on this blog. But now I will  created the first list of the best e-marketing blogs. The list will evolute, but for now here are some of my list of reading:

http://www.seobook.com/

http://www.problogger.net/

http://www.alistapart.com/

http://blog.searchenginewatch.com/

http://www.micropersuasion.com/

http://www.mattcutts.com/blog/

http://www.marketingpilgrim.com

http://www.ducttapemarketing.com/weblog.php

http://www.e-consultancy.com/news-blog/

http://www.marketingshift.com/

http://www.seroundtable.com/

http://www.10e20.com/

http://www.abakus-internet-marketing.de/en/seoblog/

http://www.marketingsherpa.com/sherpablog.html

]]> http://sandrajakovljevic.com/eblog/e-marketing/top-of-my-e-marketing-blogs/feed/ 1 Internet Marketing brought to you by hubspot!! http://sandrajakovljevic.com/eblog/e-marketing/internet-marketing-brought-to-you-by-hubspot/ http://sandrajakovljevic.com/eblog/e-marketing/internet-marketing-brought-to-you-by-hubspot/#comments Tue, 26 Feb 2008 15:29:00 +0000 Sandra Jakovljević http://sandrajakovljevic.com/eblog/?p=39

Slični tekstovi:

  1. Touch screen!! New Internet Marketing
  2. Inbound Marketing Summit 2008
  3. Putting Some Fun in Email Marketing
]]> Who is Hubspot?
Hubspot is Internet Marketing Company!
The team of hubspot working with hearth so they don`t have competition.
HubSpot provide inbound marketing system that helps your small or medium sized business get found on the Internet by the right prospects and convert more of them into leads and customers. Their mision is to transform your website into a marketing machine. So, make a time to look the website and join.
Pickup a great material like Internet marketing Kit!!
Hubspot offers you a  free seo tool web grader.
Hubspot have many interesting product so look that.
And finaly but most important, decide to confide your B2B company to hubspot they make great job.

]]> http://sandrajakovljevic.com/eblog/e-marketing/internet-marketing-brought-to-you-by-hubspot/feed/ 2 Rollaname, Vasily Klimko http://sandrajakovljevic.com/eblog/e-marketing/rollaname-vasily-klimko/ http://sandrajakovljevic.com/eblog/e-marketing/rollaname-vasily-klimko/#comments Sat, 22 Dec 2007 08:57:32 +0000 Sandra Jakovljević http://sandrajakovljevic.com/eblog/?p=31

Slični tekstovi:

  1. Blog – Popular Applications
  2. SMS Marketing
  3. 22 social media sites info
]]> Before 3 month Vasily Klimko, start with start-up, roll a name – which is a Self Promotion Web 2.0 site. Roll A Name is a fast growing promotional social networking site attracting a vast range of the web population that is interested gaining visibility and self-promotion. Interesting is that they have “3 million cities in database”. That is be before they added new features. And yesterday
Roll a Name has launched its official beta.
Maximize your visibility with these new features:
Marketplace: Take your promoting further by using our new Marketplace features. Buy, sell, trade, and promote anything and everything.
Blogs, Websites, Articles, Bands and Businesses: Create unique pages for each of the above on your profile. Add a title, URL and a description to incite your visitors to stay longer and discover more.
Jobs: Now you can use Roll A Name to post and find jobs.
Inbox and Outbox. Messages made easy. Manage your messages directly from your new Roll A Name Inbox. A Roll A Name notification will simply let you know when new messages come in from other members.
Schools and Companies. Add your school, business or employer to your profile. Major schools and businesses from the U.S. and Canada have been added to our new school and company section. More schools and businesses from around the world will continue to be added.
City database expansion: If your city isn’t listed on your profile, now is the time to update it. An additional 2.4 million cities have just been added.
Alert preferences: Because we know you are busy, you can now elect the Roll A Name email alerts you want to receive.
Check out the new Roll A Name features that will dramatically increase your ability to promote yourself, your stuff, your business and much more. And ENJOY and find me on rollaname sandrajakovljevic.

]]> http://sandrajakovljevic.com/eblog/e-marketing/rollaname-vasily-klimko/feed/ 0 Google Page Rank http://sandrajakovljevic.com/eblog/e-marketing/google-page-rank/ http://sandrajakovljevic.com/eblog/e-marketing/google-page-rank/#comments Tue, 07 Aug 2007 09:19:09 +0000 Sandra Jakovljević http://sandrajakovljevic.com/eblog/?p=24

Slični tekstovi:

  1. Free web metrics reviewed
  2. My blog like a book
  3. Top of my e-marketing Blogs
]]> Today I read a great post from Andrew Girwood on e-consultancy blog about Google Page Rank!! For me that is be very interesting post like history of meaning page rank. I dont wont to write about this post read that in originaly and  I just wont to say that google is very good tools for evaluation web presentation, like Compete or Alexa, and about that I write on my post.

]]> http://sandrajakovljevic.com/eblog/e-marketing/google-page-rank/feed/ 0