Top Mobile Internet Trends 2011
Summary Mobile Internet trends to watch in 2011
It’s going to be a fascinating decade….
Top Mobile Internet Trends 2011 from KPCB
Evolution of Mobile Web Technology
The first mobile phone service began after World War II. Commonly referred to as 0G, it preceded cellular phone service, offered only a few channels, and required an operator’s help to place a call.
The first generation of wireless cellular communication technology, called Analog Mobile Phone Service (AMPS), is known as 1G. Introduced in 1981, it enabled users to place calls without an operator and used analog radio signals to pass calls between cells.
Second-generation technology (2G) introduced digital cellular in 1991, enabling data services, including the ability to send and receive pictures and video. Digital also enabled access to webpages written in Wireless Markup Language (WML) via a browser, based on Wireless Application Protocol (WAP).
Third generation technology (3G), introduced in 2001, offers wide-area wireless voice and video telephony, as well as broadband wireless data access, and is much faster than previous technologies. 3G networks should not be confused with short-range wireless data networks which are based on the IEEE 802.11 standard and commonly known as Wi-Fi or wireless local area network (WLAN). Newer mobile devices can often connect to the web via one or more of these networks for data access.
Finally, 4G, or fourth generation, is expected to provide faster, higher-quality services including Internet Protocol (IP) based voice, data, and multimedia.
Listen Jeff Hawkins, Founder of Numenta, was an early observer of the idea that people wanted their primary personal computer to be in their pocket, thus he launched Palm in 1992. The self-described “reluctant entrepreneur” says that he never intended to launch a mobile computer industry (or any company, for that matter) and he describes how he negotiated a limited, part-time relationship with the company, despite the hopes of his investors. He describes in detail the organization’s first big failure and its first huge success with the Palm Pilot, and a timeline of the company at large.
Trends in mobile technology
Today’s Mobile Web delivers informative content, such as news, weather, and sports, and enables transactional services, such as messaging and online stock trading via Mobile Web applications and specially designed mobile websites. Much of the Mobile Web consists of lightweight pages developed specifically to deliver content to a mobile device. What is trends today explain this video , which is a presentation showcasing the trends in mobile technology and the growth opportunities it offers. How can your business join the mobile revolution bandwagon and start entering new areas of application?
Mobile marketing, the state of things in the world 2008
This is a short post, which I just want to recommend to listen to the interview was conducted Paul Dunay. The essence of the interviews and their stories is what the trend of things in mobile marketing, which is expected in 2008. Paul Dunay has interviewed Greg Verdino (Greg is Chief Strategy Officer) at crayon and Jeff Sass (Jeff is Vice President of Business Development) at Myxer.
Whole themes of that discussion are:
The potential of mobile marketing,
What is expected of them, and where the difference between mobile marketing and mobile advertising
The potential of mobile content and mobile campaigns.
Link to interview the http://media.podcastingmanager.com/72206-80605/Media/Mobile% 20Marketing.mp3
The Top Mobile Web Site
According to new findings from researcher M:Metrics,Google is the top mobile Web site in terms of smartphone users in the
Mobile phone hyperlinks for the real world
Imagine waiting at the bus shelter idly reading the poster for a new blockbuster movie. You whip out your cameraphone and snap a barcode-like image on the poster. Software in your phone decodes this and takes you to a website where you can watch the trailer and find out more about the film. Sounds cool? Continue reading
SMS Marketing
SMS has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become increasingly important strategy for businesses.
SMS allows you take advantage of these mobile marketing strategies by:
* Using a short code to generate subscription
* Enabling people to sign up to your mobile club directly from their cell phone as well as via Web forms.
* Experiencing improved delivery and much more detailed reports about your SMS marketing campaigns. Continue reading
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