Google has a fairly new offering called Google Co-op  This tool allows anyone to create a custom search engine integrating their own site results along with hand chosen results that fit into a narrow focus.

This could be a great tool for some information aggregating entrepreneur. Hand crafted results that combined blogs, web sites, personal finds and news could actually outperform just about any algorithmic search for specific information.What is Google Co-op?

Of all the announcements on yesterday’s press day, Google Co-op seemed to be the most blurred; the webcast was too small to make out details, the Co-op URL didn’t work in the beginning, and after it started working, the actual Google search results support didn’t work everywhere.

What the user sees!!

Let’s start with what the user sees, because the developer (or “contributor”) side is definitely not casual tagging. There are three different variants of how Co-op appears in the Google search results at the moment; search refinements on top of results, subscribed links on top of results, and labels below result snippets.