Yahoo SmartAds is new new tools for online advertising today. Yahoo have idea that could pull the company ahead in the race for what is called “behavioral targeting”.

Behavioral targetind is the ability to better tailor online advertisements to the people most likely to buy. The product, would help marketers create custom advertisements on the fly, using information on individual buyers and information on real prices and availability from the vendors. System will be offered to other industries in the coming months, including automobile companies and retailers in the fall.

Demo version http://advertising.yahoo.com/marketing/smartads/