This initial step involves understanding your business, target audience, industry, and competition. Research helps identify your brand's unique selling points and the values it should represent.
Based on the research, a brand strategy is developed, including defining your brand's core values, mission, vision, and messaging. This step also includes creating visual elements like logos, color palettes, typography, and design styles that align with the brand's personality and values.
The final step is to create brand guidelines for you. Establish how to use logo, color, typography, and other design standards consistently across all materials, ensuring a recognizable brand identity.
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Branding - Logo Design
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Tell Me Your Story – Let’s Shape Your Brand Together
I want to hear about your brand, your vision, and your project. Share your ideas with me, and I’ll personally review your brief. I’ll connect with you directly to explore creative directions, answer your questions, and guide you step by step toward a logo and branding that truly reflect your unique identity.
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Sandra was fantastic and went above and beyond on my wine label design. Her support was equally exceptional, with Sandra making requested modifications for style or regulatory compliance (i.e., minor changes significant to me but not impacting the style) exceptionally quickly. She even went beyond the label and made changes to the letter spacing in our logo (from another designer) so that letters wouldn't run together in printing and explained to me the mechanics of why that was necessary. I'm very impressed.
David Sylvester
Cavea Wine - cavea.pt
Sandra gives such heart and sincerity in all her work. I appreciate that. That, for sure, explains the originality of her work. She put more thought into design than most other designers ever did for us. Please keep up the excellent work.
Michelle Ingalls,
One Heart- One Mind - CEO
Sandra works entirely. Differently, each of her works is a thoughtful design and tells a story.
Tristan Stein,
Tristan Stein - CEO
Thank you, Sandra, for your excellent work and patience with the details. I have a genuinely exceptional impression of working with you. Sandra is a person to recommend for work, and I was most impressed by the fact that she has patience, listens carefully, and still gives her touch to the design.
Lindsey Fitzgerald,
Lindsey Fitzgerald - Photography
Sandra is a patient person with an exceptional style for design. "It was a pleasure to work with her.
Mr. Wonton
Wonton, CEO of Chinese Restaurant
I’ve worked with hundreds of designer professionals over the past 20 years. Sandra's work ethic and ability to turn ideas into creative works are exceptional.
Ben Johnson
Crypto Trade CEO
I appreciate everything Sandra has done for me, and I look forward to continuing our collaboration.
